Shopify Tracking Pixels

Discover the tracking pixels and analytics tools powering successful Shopify stores. See real adoption rates, common pairings, and market share insights.

Pixels Tracked

24+

Total Detections

10,654+

All Pixels

Shopify Web Pixel

Shopify Web Pixel

Analytics

Shopify native analytics and conversion tracking

1,847+ stores97% adoption
Google Analytics 4

Google Analytics 4

Analytics

Website analytics, traffic analysis, and conversion tracking

1,758+ stores92% adoption
Google Tag Manager

Google Tag Manager

Tag Management

Tag management system for deploying marketing and analytics tags

1,628+ stores85% adoption
Meta Pixel

Meta Pixel

Social Ads

Facebook & Instagram advertising and conversion tracking

1,309+ stores69% adoption
Google Ads

Google Ads

Paid Ads

Google Ads conversion tracking for search and display campaigns

1,177+ stores62% adoption
Klaviyo

Klaviyo

Email Marketing

Email marketing and behavior tracking

519+ stores27% adoption
TikTok Pixel

TikTok Pixel

Social Ads

TikTok advertising and audience building

484+ stores25% adoption
Microsoft Ads (Bing)

Microsoft Ads (Bing)

Paid Ads

Microsoft Advertising for Bing search and audience network

422+ stores22% adoption
Pinterest Tag

Pinterest Tag

Social Ads

Pinterest advertising and shopping ads conversion tracking

384+ stores20% adoption
Hotjar

Hotjar

Analytics

Heatmaps, session recordings, and user behavior analytics

273+ stores14% adoption
Microsoft Clarity

Microsoft Clarity

Analytics

Free heatmaps and session recordings from Microsoft

254+ stores13% adoption
Snapchat Pixel

Snapchat Pixel

Social Ads

Snapchat advertising for younger demographics

242+ stores13% adoption
Attentive

Attentive

SMS Marketing

SMS marketing and mobile messaging

100+ stores5% adoption
X Pixel

X Pixel

Social Ads

X (Twitter) advertising and conversion tracking

84+ stores4% adoption
Criteo

Criteo

Retargeting

Retargeting and dynamic product ads across web and mobile

77+ stores4% adoption
LinkedIn Insight

LinkedIn Insight

Social Ads

B2B advertising and professional audience targeting

33+ stores2% adoption
Sentry

Sentry

Error Tracking

Error tracking and performance monitoring

22+ stores1% adoption
Segment

Segment

Analytics

Customer data platform and analytics routing

13+ stores1% adoption
FullStory

FullStory

Analytics

Session replay and digital experience analytics

8+ stores0% adoption
HubSpot

HubSpot

CRM

CRM, marketing, and sales platform

7+ stores0% adoption
Amplitude

Amplitude

Analytics

Product analytics and user journey tracking

6+ stores0% adoption
Heap Analytics

Heap Analytics

Analytics

Automatic event tracking and product analytics

5+ stores0% adoption
Mixpanel

Mixpanel

Analytics

Product analytics and user behavior tracking

2+ stores0% adoption
Triple Whale

Triple Whale

Attribution

Ecommerce analytics and attribution

0+ stores0% adoption

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Our Methodology

How We Detect Pixels

Script Detection

We identify pixels by analyzing script URLs, JavaScript globals, and network requests unique to each tracking tool.

Privacy-First

All detection happens locally in your browser. We never send browsing data to our servers.

Always Current

Our detection signatures are updated regularly to catch new pixels and script changes.

Pixel Customer Lists

Frequently Asked Questions

Common questions about tracking pixels

What tracking pixels do Shopify stores use?

Most Shopify stores use a combination of Meta Pixel for Facebook/Instagram ads, Google Analytics for web analytics, and Google Tag Manager for tag deployment. Many also use Klaviyo for email marketing and TikTok Pixel for social advertising.

How do I detect what pixels a store has installed?

Install the free StoreInspect Chrome extension. Visit any Shopify store, click the extension icon, and you'll see a complete list of detected tracking pixels, along with their theme and apps.

Which pixels are most popular for ecommerce?

The most popular ecommerce pixels are Meta Pixel (found on 1309+ stores), Google Analytics, and Google Ads. For behavior analysis, Hotjar and Microsoft Clarity are widely used.

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